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Impact

Media Buying

IMPACT (Integrated Media Planning and Custom Targeting) reaches, persuades, and mobilizes large-scale audiences.

Over 50% of ad budgets are spent online

Impact is an omnichannel media planning approach that gets real-world results. Amplify the targeting and reporting capabilities of digital media with Impact audiences modeling for a uniquely powerful campaign.

Advanced Audience Models

Target smarter. Apply our existing models like Cord Cutter Overlap, or create new ones with custom data sets.

Data-Powered Targeting

Tap into data sets large and small. Voter files, donor records, demographics, and more than 300 consumer data points maximize your targeting.

Benchmark-focused

Never decipher another spreadsheet of impressions. Track progress toward objectives with consistent, curated reports where every number is put in context.

Responsive Optimizations

Machine- and human-powered optimizations react in real time, so your campaign is constantly evolving and improving.

Opposition Bracketing

Drown out the opposition. Deliver smarter, higher-impact campaigns to the people who saw their messages first.

Unearth's tools help to create conversations around policy topics, even when they are complex. Their ability to identify key audiences is helpful to campaigns large and small.

Margaret Taylor Director, Global Public Affairs, ATT

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Amplify Impact with our Suite of Public Affairs Products

Our advocacy tools are created by public affairs professionals with decades of insider expertise.

Portal

Advocacy Platform

Deliver constituent emails, tweets and phone calls to elected officials at the moment of maximum impact.

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Optic

Data Visualization

Persuade policy makers on complex issues with simplified data and interactive experiences.

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Atlas

Influence Targeting

Surround decision makers by targeting their trusted personal, professional and political contacts.

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Scout

Digital Intelligence

Analyze millions of online conversations and digital media signals through a public affairs lens.

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