IMPACT (Integrated Media Planning and Custom Targeting) reaches, persuades, and mobilizes large-scale audiences.
Over 50% of ad budgets are spent online
Impact is an omnichannel media planning approach that gets real-world results. Amplify the targeting and reporting capabilities of digital media with Impact audiences modeling for a uniquely powerful campaign.
Advanced Audience Models
Target smarter. Apply our existing models like Cord Cutter Overlap, or create new ones with custom data sets.
Tap into data sets large and small. Voter files, donor records, demographics, and more than 300 consumer data points maximize your targeting.
Never decipher another spreadsheet of impressions. Track progress toward objectives with consistent, curated reports where every number is put in context.
Machine- and human-powered optimizations react in real time, so your campaign is constantly evolving and improving.
Drown out the opposition. Deliver smarter, higher-impact campaigns to the people who saw their messages first.
Unearth's tools help to create conversations around policy topics, even when they are complex. Their ability to identify key audiences is helpful to campaigns large and small.Margaret Taylor Director, Global Public Affairs, ATT
Amplify Impact with our Suite of Public Affairs Products
Our advocacy tools are created by public affairs professionals with decades of insider expertise.
Deliver constituent emails, tweets and phone calls to elected officials at the moment of maximum impact.LEARN MORE
Persuade policy makers on complex issues with simplified data and interactive experiences.LEARN MORE
Surround decision makers by targeting their trusted personal, professional and political contacts.LEARN MORE
Analyze millions of online conversations and digital media signals through a public affairs lens.LEARN MORE