As a public relations professional, half the battle of serving your clients is identifying the right audience and how to reach them online.

Pretty straightforward when targeting a broad audience.
But reaching just a handful of powerful decision makers, or just one CEO or editor?

That’s why we developed Atlas

Atlas directly impacts decision makers’ thinking and actions by delivering digital media to their closest real-life connections.

We leverage our data science expertise to find the 2,000 people with the most real-life impact on a single individual. We enable you to reach them with targeted online ads.

PR professionals depend on Atlas because:

+ It can save clients up to 5x net ad spend by focusing delivery to only the people who matter most.
+ It removes clumsy impression spillover by relying on first-party data, not imprecise third-party targeting
+ It scales so that you can influence as many or as few targets as needed

Get Atlas

Connect with a digital advocacy specialist to receive your tailored Atlas Action Plan.

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VALIDATED BY SOCIAL PROOF

Demonstrate the public agrees with your message. Before delivery to Atlas audiences, messages are enhanced with supportive likes, comments, and shares.

TAILORED TO YOUR ISSUE

Choose exactly which segments of professional, political, and personal connections are activated as part of your Atlas audience.

LASER-FOCUSED DELIVERY

Reach only the people who matter. Don’t waste impressions on the people who don’t.

ACTIONABLE REPORTING

Receive a detailed list of the high-profile individuals who have engaged. You decide who to target for online or offline follow up.

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Two easy ways to get Atlas:

Full-Service Atlas Management

Your turnkey campaign solution
+ Campaign Strategy & Planning
+ Creative Production & Trafficking
+ Atlas Delivery, Optimization & Reporting
+ Scalable Per-Policymaker Pricing

Atlas Data License

Add the power of Atlas to your in-house team
+ Ramp Audiences Direct to Your Ad Accounts
+ Leverage Your In-House Expertise
+ Add Atlas To Existing Digital Campaigns
+ Quarterly Licenses

Atlas makes everything you do more effective.

Reach the 2,000 people who can change the game — and none of the people who can’t. Atlas Influence Targeting puts your messages squarely in front of your targets and their real-world contacts, sparking offline conversations and shifting perception.