Media Budgets: Election Year Edition

Why CPMs don’t matter with Atlas Influence Targeting February 7, 2022 2024 ballots will be full. With the presidential race, one-third of the U.S. Senate, 435 congressional races, and 11 gubernatorial seats up for election, plus countless local elections, media buyers are already planning for rising CPMs. This electoral-driven increase in CPMs can also negatively […]